TWENTY DISCIPLINES.ONE STANDARD.
NOT A MENU.A SYSTEM.
14
Naming & Verbal Identity
Names, messages, tone and language that are easy to repeat.
A name is a commercial asset before it is a creative one: it has to be sayable, ownable, defensible and correct in both Arabic and English. We generate, filter and pressure-test candidates against the position, not against taste alone.
Around the name we write the verbal system — the one-line description, the message hierarchy, the tone rules and the words the brand never uses. It is what keeps every future writer sounding like the same house.
NOT AN ASSET. A BUSINESS DECISION.
Names, messages, tone and language that make the brand easier to recognise and repeat.
BUILD THIS WITH THE LUNO
Naming & Verbal Identity
Live
Naming & Verbal Identity
Not a picture of the work. The work, running.
What you get
- Name generation and shortlist
- Availability and usage check
- One-line description and tagline
- Message hierarchy and tone rules
- Bilingual language guide
Timeline
2–3 weeks
From
₪5,900
Send us what you have and we will tell you plainly whether this is the right place to start.
Made for this service
Also in the house
01
Brand Strategy & Positioning
Audience, value, offer and position, written down.
₪6,900
02
Brand Identity System
Logo, type, colour, imagery and the rules that hold them.
₪12,900
03
Digital Experiences
Brand websites built as the primary sales surface.
₪14,900
04
Ecommerce Systems
Catalogue, checkout and retention as one machine.
₪24,900
05
Content Direction
The look, the tone and the shot list your team can repeat.
₪4,900
06
Social Media Systems
Formats, grids and cadence instead of one-off posts.
₪7,900
