01

NO SMALL PRINT.JUST ANSWERS.

Questions

Asked beforesigning

The questions that decide the deal, answered here instead of on a call.

BEFORE YOU ASK

FOUR ANSWERS.NO CALL NEEDED.

01

WHAT

02

HOW LONG

03

HOW MUCH

04

WHO OWNS

L01WHAT02HOW LONG03HOW MUCH04WHO OWNS

The four questions every owner asks first are answered on the page, in writing.

01

Is THE LUNO a marketing agency?

Not in the usual sense. We operate as a brand house: commercial strategy, identity, digital experience, content and launch are designed as one system instead of separate services competing with each other.

02

Can I start with one service?

Yes. If the problem is isolated, the scope should be isolated. We will not force a full rebuild when one focused intervention is enough.

03

How do you know what my brand actually needs?

We start with the business model, offer, audience, sales journey, current presentation and competitive context. The diagnosis comes before the deliverables.

04

Will I lose my existing brand recognition?

Not automatically. A rebuild should preserve useful equity and remove the parts holding the business back. Change is a strategic decision, not a design reflex.

05

What if I do not like the direction?

You review the strategic logic and direction before broad rollout. The process is designed to make expensive reversals less likely, not to trap you after the work is built.

06

Do you work in Arabic and English?

Yes. Arabic is authored as Arabic—its typography, rhythm, hierarchy, direction and copy are designed for Arabic readers. English is treated with the same care.

07

Do I own the work?

Ownership terms should be stated clearly in the signed scope. Our preferred model is a clean handover of approved deliverables and the operating system required to use them.

08

Do I need an ongoing retainer?

No. Ongoing support, content or growth work is a separate decision. A brand system should not be held hostage to a monthly fee.

09

Can you work with my internal team?

Yes. The system can be built for your team, with rules, templates and handover so execution stays consistent after launch.

10

Can you work with our existing developer, media buyer or production team?

Yes, when roles are clear. We can own the brand and conversion direction while specialist partners execute inside the system.

11

How long does a project take?

It depends on scope. A focused intervention can take weeks; a full brand and digital system takes longer. The real answer should be a dated plan tied to your approved scope.

12

How much does it cost?

Investment depends on scope, complexity, languages, production and markets. Every live number is published on the pricing page, so you can read the range before anyone asks you for a call.

13

What happens after launch?

You receive the approved files, rules and operating logic. Ongoing content, campaigns or optimisation can continue separately if they make commercial sense.

14

Do you promise results?

No serious brand partner should guarantee sales from design alone. We build the conditions for clearer perception, stronger trust and better conversion decisions; commercial outcomes still depend on the offer, market, traffic, sales and execution.

15

Who is THE LUNO not for?

Businesses looking for copied trends, the cheapest isolated output, fake luxury or high-volume content without a commercial point of view.

L

STILL OPEN

If the answer is not here, ask in one message and get it in writing.

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  • Who we are
  • Not an agency — a brand house
  • What we do

The work as it ships. Nine most recent frames from the house.