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01 / Strategy before surface
Strategy before surface
We define the audience, the value, the offer and the position before anyone opens a design file. Visual work that starts without this is decoration.
For founders who have outgrown their brand.
YOUR BUSINESS GREW.YOUR BRAND DIDN'T.
THE MOON DOESN'TCOMPETE WITH THE SUN.
WE DON'T ADD NOISE.WE ADD LIGHT.
THE LUNO closes the gap between the business you've built and the way the market experiences it — strategy, identity, digital, content and launch under one commercial system.
01
LOOK CLOSER.THE HOUSE IS INSIDE.
02
A TEAM BEHINDEVERY BRAND.
03
ONE STANDARD.EVERY ROOM.
01
STEP INSIDETHE HOUSE.
02
EVERY ROOMIS A BRAND.
03
ONE STANDARDHOLDS THEM ALL.
You already feel it
THE BUSINESS IS STRONGERTHAN THE BRAND AROUND IT.
You have customers. You have proof. You have a product or service people pay for. Yet when someone lands on your page, opens your proposal or compares you with a competitor, the presentation quietly reduces the value before you ever enter the room.
And it is costing you something specific.
The invisible cost
YOU RARELY LOSE BECAUSE YOU ARE WORSE.YOU LOSE BECAUSE SOMEONE ELSE LOOKS EASIER TO TRUST.
It does not show up in a report. It shows up as a quieter month, a longer sales cycle and a price you keep having to defend.
- 01
The lead who never asks
The lead who leaves before asking the first question.
- 02
The discount request
The buyer who asks for a discount because the brand feels negotiable.
- 03
The work you keep redoing
The team that keeps rebuilding the same materials because nothing belongs to one system.
- 04
The founder as the manual
The founder who becomes the brand manual because every decision still needs to pass through them.
None of that is a verdict on the business.
This is not a logo problem
IT IS A PERCEPTION, SYSTEMAND CONVERSION PROBLEM.
A beautiful identity cannot rescue a weak offer. A strong campaign cannot rescue a confusing website. More content cannot repair a brand that says something different at every touchpoint. The fix is not more pieces. The fix is one point of view.
The system that closes it
The system
FOUR MOVES.ONE SEQUENCE.
01
STRATEGY
02
IDENTITY
03
CONTENT
04
LAUNCH
Four moves in one sequence: strategy, identity, content, launch
The system
FIVE STEPS.ONE SEQUENCE.
01
DIAGNOSE
Find the perception, offer and conversion gaps.
02
POSITION
Decide what the market should understand and remember.
03
BUILD
Turn the strategy into identity, digital and content systems.
04
LAUNCH
Put the new signal into market with consistency and momentum.
05
HAND OVER
Your team leaves with files, rules and a system it can actually run.
Strategy before surface
WE DO NOTDECORATE.
Every mark, every frame, every caption starts on a blank page with one question: what should this business make a stranger feel in two seconds?
- 01Position — who it is for and against whom
- 02Voice — what it says and never says
- 03Surface — the identity that carries both
One system, every touchpoint
IT HAS TO WORKEVERYWHERE.
A logo is not a brand. The brand is what survives translation onto a phone screen, a shop window, a receipt and a delivery box — and still reads as the same house.
Here it is, applied.
The record
NOT A PITCH. A LEDGER.
575
Designs shipped
22
Services under one roof
8
Sectors served
1
House, no subcontracting
One house. One commercial point of view.
WE BUILDTHE WHOLE SIGNAL.
0103
00
02 / One system, every touchpoint
One system, every touchpoint
Logo, type, colour, imagery, tone and layout resolve into a single language. The website, the deck, the packaging and the feed stop contradicting each other.
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03 / Built to be handed over
Built to be handed over
You leave with the system, the files and the rules — not a dependency. If we are doing this properly, you could brief someone else with it.
WE DON'T
ADD
NOISE.
WE ADD
LIGHT.
Find your own situation in it.
Services
FROM THE FIRST DECISIONTO THE LAST TOUCHPOINT.
- Brand Strategy & PositioningAudience, value, offer and position, written down.₪6,900
- Brand Identity SystemLogo, type, colour, imagery and the rules that hold them.₪12,900
- Digital ExperiencesBrand websites built as the primary sales surface.₪14,900
- Ecommerce SystemsCatalogue, checkout and retention as one machine.₪24,900
- Content DirectionThe look, the tone and the shot list your team can repeat.₪4,900
- Social Media SystemsFormats, grids and cadence instead of one-off posts.₪7,900
- Real Estate PresentationBrochures, decks and project narratives that carry price.₪8,900
- Real Estate Brand AssetsProject identity, signage and launch collateral.₪11,900
- Ready-Made Business ModelsA proven structure, branded and handed to you live.₪18,900
- Custom-Built BrandsZero to market with the full house behind it.₪34,900
- Dropshipping Without InventorySupplier, storefront and margin structure in one build.₪14,900
- Fashion Boutique DirectionCollection story, merchandising and seasonal rhythm.₪16,900
- Multilingual Brand PresenceAuthored natively per market, not translated at the end.₪4,900 per language
- Naming & Verbal IdentityNames, messages, tone and language that are easy to repeat.₪5,900
- Offer & Funnel ArchitectureThe offer, proof, objections and next step, in order.₪7,900
- Brand Guidelines & TemplatesThe rules and working files that keep the system intact.₪4,900
- Landing Pages & Sales FunnelsOne page, one decision, measured.₪4,900
- CRM, Portal & AutomationThe operating layer behind the brand.₪9,900
- Campaign Concepts & CreativeOne idea, produced across every placement.₪7,900
- Email, Retention & LifecycleRevenue from the customers you already paid for.₪5,900
- Packaging & Product PresentationThe last surface before the decision, and the first after it.₪6,900
- Launch & Growth SystemFrom ready to visible, in a planned sequence.₪8,900
FOR PRODUCT SELLERS — AND FOR STARTING FROM ZERO
NO STOCK MONEY.NO WAREHOUSE.
Apparel, accessories, beauty, home — you sell products you never hold. The supplier ships direct, you keep the margin. We build the niche and supplier selection, the pricing structure that leaves oxygen in the numbers, and a branded storefront that does not look like every other dropshipping site. Your only recurring cost is marketing.
- ₪0
- Inventory bought up front
- ₪14,900
- Full build, published price
- 4–5
- Weeks to a live store
- 1
- Running cost: marketing
BUILT FOR
- An existing shop that wants a second revenue line without buying more stock.
- A founder starting from zero, with no capital to tie up in inventory.
- A clothing or product brand that sells well but looks generic online.
Your world, lit
FIND YOURSELF HERE.
The sector reel
EVERY INDUSTRY, ONE REEL.
01Real Estate
02Jewellery & Accessories
03Restaurants & Food
04Fashion & Boutique
05Ecommerce & Retail
06Aesthetics, Botox & Beauty
07Hotels & Hospitality
08Finance, Accounting & Professional Services
09Dental Clinics
10Medical & Healthcare
11Automotive
12Law Firms & Legal
13Travel & Tourism
14Fitness & Wellness
15Hair, Barber & Salons
16Architecture & Interiors
17Construction & Renovation
18Education, Academies & Coaches
19Tech, SaaS & Apps
20Events, Weddings & Venues
THE MIRROR
01 — Real Estate
People buy the future before they buy the square metres.
The apartment is good. The presentation makes it look like every other listing on the street.
02 — Jewellery & Accessories
Value lives in detail, light, restraint and desire.
A ring that costs thousands, shot on a phone against a white sheet, reads as costume.
03 — Restaurants & Food
Before they taste it, they have to crave it.
Great food, photographed under fluorescent light, posted without a system. The kitchen is better than the feed.
04 — Fashion & Boutique
Style is not inventory. It is a point of view.
Strong buying, weak presentation. The rail looks better in person than anywhere online.
05 — Ecommerce & Retail
Traffic is expensive. Confusion is more expensive.
Traffic arrives, browses, and leaves. The owner buys more traffic.
06 — Aesthetics, Botox & Beauty
Beauty sells confidence. The brand has to feel as precise as the treatment.
Excellent practitioners with a presence that looks less careful than their work.
07 — Hotels & Hospitality
Guests book the feeling before they book the room.
Rooms shot like a real-estate listing. Nothing communicates what an evening there feels like.
08 — Finance, Accounting & Professional Services
High-value services need clarity before they need creativity.
Serious expertise wrapped in a template that says nothing about judgement.
09 — Automotive
Motion, status, performance and trust in one frame.
Stock inventory photos in a parking lot, and a page that never explains why buy here.
Real EstateJewellery & AccessoriesRestaurants & FoodFashion & BoutiqueEcommerce & RetailAesthetics, Botox & BeautyHotels & HospitalityFinance, Accounting & Professional ServicesAutomotive
Keep scrolling until you see yourself. Every frame below is work we have already shipped inside that world.
This is how the weeks run.
The first thirty days
WHAT ACTUALLY HAPPENS AFTER YOU SAY YES.
No black box, no “we’ll show you something soon”. Four weeks, four handovers, dates written into the contract.
Week 01
Excavation
Sixty questions, your numbers, your competitors, your customer in their own words. We do not design anything this week.
You receive
- Positioning map
- Audience brief
- Naming and voice direction
Week 02
The mark
One direction, developed properly — not three safe options built to make one look good. Type, mark, palette, grid.
You receive
- Primary mark and lockups
- Type system, EN + AR
- Colour and material rules
Week 03
The surfaces
The brand meets the world: site, storefront, packaging, feed. Every surface built from the same system, no improvisation.
You receive
- Website or store build
- Packaging and print
- Social templates
Week 04
The handover
Files, sources, fonts, licences and a written way of working — so the brand survives without us in the room.
You receive
- Source files and licences
- Brand book
- Ninety-day content plan
And this is what it costs.
Investment
BUY THE STAGE YOU NEED.NOT A RANDOM PILE OF DELIVERABLES.
Pricing is tied to scope, complexity, markets, production and the operating system required. Three ways to start, twenty services priced individually, and a monthly track through LUNO STUDIO if a full build is not where you are yet.
ELEVATE
from ₪19,900/ project
You have a business. It looks weaker than it is.
- Brand strategy & positioning
- Brand identity system
- Content direction
- Rollout kit for your team
Most chosen
LAUNCH
from ₪39,900/ project
A new brand, from zero to live.
- Everything in ELEVATE
- Digital experience (brand website)
- Social media system
- Launch sequence & assets
- 90 days of post-launch support
SCALE
from ₪64,900/ project
You have a brand. You need the engine.
- Everything in LAUNCH
- Ecommerce system
- Multilingual presence (2 markets)
- Quarterly content direction
LUNO Studio — the monthly track
Studio Light
₪1,290/mo
Studio
₪2,490/mo
Studio Plus
₪4,990/mo
What you actually get
| Freelancer | In-house junior | Agency retainer | THE LUNO | |
|---|---|---|---|---|
| Strategy before design | — | — | ● | ● |
| One system across every surface | — | — | ● | ● |
| Arabic and English, natively | — | — | — | ● |
| Photography, film and motion in-house | — | — | — | ● |
| You keep the source files | ● | ● | — | ● |
| One person answers for the work | ● | — | — | ● |
No percentages, because we will not publish a number we cannot show you the source of.
The honest comparison
THREE WAYS TO BUILD A BRAND. ONE OF THEM SURVIVES.
Strategy before design
- In-house
- Rarely written down
- Freelancer
- Out of scope
- THE LUNO
- Week one, in writing
Arabic and English as one brand
- In-house
- Translated later
- Freelancer
- Usually one language
- THE LUNO
- Designed together, native type
Cost of a person leaving
- In-house
- The system leaves too
- Freelancer
- Files disappear
- THE LUNO
- Sources and licences handed over
Price visibility
- In-house
- Salary plus tools
- Freelancer
- Quote per task
- THE LUNO
- Published on the page
Who owns the standard
- In-house
- Whoever shouts loudest
- Freelancer
- Nobody
- THE LUNO
- One point of view, written
Before you decide, read this.
No small print
NOTHING HEREIS HIDDEN FROM YOU.
Prices are published
Every number is on the page before anyone asks you for a call.
No lock-in
Monthly work stays monthly. You can stop at the end of any cycle.
You own everything
Source files, fonts, licences and the rules that run the system. Handed over, not held.
One approval window
48 hours to review, in writing, on the portal. No chasing, no lost threads.
THE QUESTIONSYOU ARE ALREADY ASKING.
01Will this become another expensive design project?
No. Every build starts with a commercial diagnosis and ends with a usable system.
02Will I lose control of my brand?
No. You leave with the files, rules and logic behind the work.
03Will this force me into a long retainer?
No. Ongoing work is a separate decision, not a condition of owning the system.
04What if the direction is wrong?
You see the strategic logic before the system is rolled out. Decisions are reviewed before they become expensive to reverse.
And you will know exactly who is doing the work.
Founder-led, not account-led
THE PERSON WHO UNDERSTANDS THE BRIEFSTAYS CLOSE TO THE WORK.
THE LUNO is led by Luai AlZkaria, whose work spans ecommerce, digital marketing, brand building, digital systems and education. The operating principle is simple: commercial thinking before aesthetics, one system across every touchpoint, and no handoff that weakens the idea.
We don't make you louder. We make you harder to ignore.
The name
“The moon does not compete for attention. It changes the way everything around it is seen.”
That is the idea behind THE LUNO: not to manufacture noise, but to give the right things more gravity, contrast and presence.
Built to be handed over
You leave with the files, the system and the reason behind every decision.
That is the offer.
THE SYSTEM, OPENED.
OPEN OUR BRAND BOOK.THEN IMAGINE YOURS.
See the positioning, message architecture, visual rules, content system, digital behavior and governance behind THE LUNO — then see how the same discipline can be rebuilt around your business.
TWO LANGUAGES BUILT. SIX LANGUAGES READY TO SERVE.
The public experience is English + Arabic. Client communication workflows can operate in Arabic, English, Spanish, Turkish, Greek and Italian when activated for the account.
- AR
- EN
- ES
- TR
- EL
- IT
YOU SHOULD NOT HAVE TOHUNT FOR THE NEXT STEP.
Keep a persistent conversion layer across the site: diagnostic, guided signup and WhatsApp handoff. Capture the context first so the conversation begins with the business—not with 'How can we help?'
KEEP YOUR BRAND HOUSE IN YOUR POCKET.
When the installable client experience is enabled, invite active clients to add THE LUNO to their home screen for tasks, files, approvals and meetings.
Talk to usOne honest look at the business
SHOW US WHAT YOU BUILT.WE'LL SHOW YOU WHAT THE MARKET IS MISSING.
Send the website, feed, deck, menu, storefront or product page. We will start with the gap—not a sales script.
