THE HOUSEON THE RECORD.
Press & brand kit
Use the brandas it was built
Approved marks, colours, typography, boilerplate and usage rules for partners, media and collaborators.
SVG marks, colour values, type specification and the approved boilerplate.
Boilerplate
Short — 25 words
THE LUNO is a premium brand house that connects strategy, identity, digital experience, content and launch under one commercial point of view.
Long — 60 words
THE LUNO builds connected brand systems for ambitious businesses. Rather than treating strategy, identity, websites, ecommerce, content and campaigns as separate outputs, the house designs them from one commercial source so the market receives one clear signal at every touchpoint.
Fast facts
- Always write the name as THE LUNO.
- Public brand experience: English and Arabic.
- Founder: Luai AlZkaria.
Usage rules
- Do not stretch, recolour, outline or rotate the mark.
- Use clear contrast and sufficient negative space around the mark.
- Do not place the mark as a sticker on unrelated imagery; integrate it into the visual system.
Palette
Luno Black
#0C0C0C
Surface 1
#131313
Surface 3
#242424
Luno Gold
#C69C5A
Silver
#9A9A9A
Pure
#FCFCFC
Typography
- Display
- Cairo 900
- Headings
- Cairo 700 / 800
- Body
- Almarai 400
- Accent
- Cairo 600
- Eyebrow
- Cairo 700, 0.18em tracking
Press contact
Press enquiries are answered the same working day on WhatsApp.
THE KIT
FOUR ASSETS.ONE IDENTITY.
01
MARK
02
WORDMARK
03
COLOUR
04
TYPE
Use the mark, the wordmark, the palette and the type exactly as supplied.
