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TWENTY DISCIPLINES.ONE STANDARD.

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NOT A MENU.A SYSTEM.

All services

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Brand Identity System

Logo, type, colour, imagery and the rules that hold them.

An identity is not a logo file. It is a set of decisions — proportion, type, colour, imagery, spacing, tone — that make every future asset look like it came from the same place without anyone having to ask.

We build the system, apply it to real surfaces, and write the rules down so your team, your printer and your next developer all read from the same page.

NOT AN ASSET. A BUSINESS DECISION.

A visual language designed to hold together across every commercial touchpoint.

BUILD THIS WITH THE LUNO
Matte black business cards with a gold foil monogram

Brand Identity System

Live

Brand Identity System

Not a picture of the work. The work, running.

LUNOHorizontal
THE
LUNO
Stacked
LMonogram
LUNOEndorsed

Type specimen

The Luno Aa

The Luno Aa

The Luno Aa

Palette

#0A0A0A
#141414
#3A3A3A
#B8B8B8
#C6A15B

Imagery language

Clear space

LUNO

What you get

  • Primary and secondary marks
  • Typographic and colour system
  • Imagery and art direction rules
  • Applied surfaces (print, digital, social)
  • Brand guidelines and full file handover

Timeline

4–6 weeks

From

₪12,900

Send us what you have and we will tell you plainly whether this is the right place to start.

Made for this service

On Instagram@the.luno_co
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  • Who we are
  • Not an agency — a brand house
  • What we do

The work as it ships. Nine most recent frames from the house.