THE LUNO — BRAND KIT
====================

FILES
  theluno-mark.svg    Primary mark (circle + L), on black.
  theluno-badge.svg   Full badge lockup, THE LUNO .CO.

NAME
  Written THE LUNO, in full caps. Not "The Luno", not "Luno".

BOILERPLATE — SHORT (EN)
  THE LUNO is a bilingual brand house in Israel. It builds strategy,
  identity, digital experience, content and launch for one client under
  one point of view.

BOILERPLATE — LONG (EN)
  THE LUNO is a brand house working in English and Arabic from Israel.
  Rather than selling separate deliverables, it builds the whole
  presentation of a business — positioning, identity, digital
  experience, content system and launch — as one connected object.
  Prices are published on the site. Four brand builds are taken per
  quarter, and the people who sell the work do the work.

BOILERPLATE — SHORT (AR)
  THE LUNO بيت علامة ثنائي اللغة في إسرائيل، يبني الاستراتيجية والهوية
  والتجربة الرقمية والمحتوى والإطلاق لعميل واحد تحت وجهة نظر واحدة.

COLOUR
  Luno Black   #0C0C0C
  Surface 1    #131313
  Surface 3    #242424
  Luno Gold    #C69C5A
  Silver       #9A9A9A
  Pure         #FCFCFC

TYPOGRAPHY
  Display, Latin    Manrope 800
  Body, Latin       Inter 400
  Accent, Latin     Instrument Serif italic
  Display, Arabic   Readex Pro 600
  Body, Arabic      IBM Plex Sans Arabic 400
  Accent, Arabic    Noto Kufi Arabic 500

USAGE RULES
  1. Clear space around the mark equals the height of the L.
  2. Place on black, stone or gold. Never on a photograph without a scrim.
  3. Do not recolour, outline, rotate or stretch the mark.
  4. Arabic is never uppercased and never letter-spaced.
